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The need to transform live events and trade shows into virtual ones has received a lot of reaction in the global pandemic. It’s time to get proactive about bringing a better online experience to attendees.

数字化不会消失. As we all adapt to a more robust life online, the content that event organizers present and how it is presented will become even more important. Discover how you can help audiences engage with you past the barrier of their computer monitor or laptop screen – especially now when they are no longer present with all their senses in a room with hundreds or thousands of others…

Events and trade shows are traditionally a face-to-face experience, but how can broader audiences be engaged and transformed? Our downloadable guide provides a path to embracing technology as an enhancement to achieve an organization’s goals and objectives.

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As you ponder your institution’s foray onto the digital road or into the virtual space, we offer the following tips to help you plot your route.

• Storytelling remains paramount – How you express information will drive the success of the event – just as it does in person.
• Shorter is sweeter – Length of the event, regardless of how well you produce it or the stories you tell, 应该保持紧密.
• Elevate your presentation – Attendees now expect the same levels of finish and professionalism for online events as in-person.
• Acknowledge different learning styles – Offer interactive and passive program elements because we all receive information differently.
• Know your audiences – Collect demographic and psychographic information through pre-, during and post event activities and then adjust future events accordingly.